Gepra hosted a presentation to reveal the updated brand and comprehensive marketing and public relations strategy for "Akhaltsikhe Castle," a major tourist attraction in the Samtskhe-Javakheti region. Supported by USAID Georgia HICD Activity, the event gathered a diverse audience, including local government officials, community members of Akhaltsikhe, media representatives, tourism companies, members of the hospitality industry, as well as food bloggers and influencers.

The primary objective of the rebranding initiative, dubbed the "Akhaltsikhe Prison" marketing communication strengthening project, is twofold. First, it aims to enhance the castle's marketing communication, solidifying its position as the region's premier destination. Second, the initiative seeks to amplify the tourist potential of both the Akhaltsikhe Municipality and the broader Samtskhe-Javakheti region.

This event marks a significant step in Gepra's ongoing efforts to bolster regional tourism and cultural heritage, serving as an example of how targeted marketing and public relations strategies can effectively drive local economic growth and community engagement.