Gepra's senior consultant, Nuca Subeliani held the public lecture “How to avoid and manage communication crisis” at PR School.
The following topics were discussed at the lecture:
- Definition of crisis
- Crisis management process and prevention mechanisms
- What is the impact of corporate culture in crisis management and what role do employees play in dealing with external audiences;
- Media relations
- What is the role of company spokespersons in times of crisis;
- How to set up an anti-crisis staffing scheme
- What are the challenges for the team in times of crisis?