The new packaging and logo for Natakhtari lemonade were presented at the Radisson Blu Iveria on 6 March by Tornike Nikolaishvili, the company’s marketing director. A new TV advertisement was also presented. Exports of Natakhtari Lemonade increased 33% in 2012.
NBE's rebranding and communications campaign was planed and implemented by Gepra. The project was financed by the European Union's BESTT program.
GePRA has signed a new contract with Marneuli, which will involve promoting Georgian agriculture and manufacturing.
GePRA is conducting a project demanded by MSI (Management System International), which will develop Communications and Public Relations services within the Georgian government. The project is part of the “Better Governance in Georgia” campaign funded by USAID.
The lead consultants of GePRA, Kakha Magradze and Soso Galumashvili, have been asked to devise a communications strategy for Kyrgyzstan’s Ministry of Economy. This will be the second project in Kyrgyzstan conducted by GePRA consultants, the first having been for the Kyrgyzstan Public Prosecutor and local non-governmental organisation Open Door Media.
On 30 January the Association of Quality in Georgia held a presentation. This outlined its aims, objectives, main tasks for the next 3 years.
The Villa Ikalto hosted a working meeting between the Natakhtari Fund and the media on 26-27 January. This outlined the Fund’s future plans and presented various initiatives. The formal meeting concluded with a discussion about homeless children’s problems with communication.
